If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. In fact, most of us in the business reacted somewhere between a shoulder shrug and an eye roll. It’s not that marketers’ support the misuse of data—especially for the purposes of spreading false or “less accurate” information to sway […]
What Marketers Need to Know About the Cambridge Analytica News Read More »
The Cambridge Analytica scandal has highlighted a major flaw with how we use Facebook for marketing purposes. I recently downloaded my data file and although I was surprised by some of the information it contained, such as my previous relationships, I didn’t find it particularly shocking. Many of my fellow marketers felt similar – after
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As Facebook CEO Mark Zuckerberg heads to Washington, D.C., to testify before Congress about Cambridge Analytica exploiting user data, the site is now making it easy for users to see if their information was shared with the analytics firm. The feature is listed in the company’s help center. Doing a search for “Cambridge” or “Cambridge
Does Cambridge Analytica have your info? Here’s how to check Read More »
Facebook knew Cambridge Analytica was mishandling user data 2 1/2 years ago, the company’s chief operating officer, Sheryl Sandberg, told NBC. But when the company discovered the problem, she said, executives relied on the consulting firm’s assurances that it had deleted the data. The company could have done an audit but did
Just when you thought it couldn’t get any worse, Facebook revealed that Cambridge Analytica was able to access personal data of up to 87 million users. The figure was shockingly higher than the previous estimate of 50 million. The number was shared by the company’s chief technology officer, Mike Schroepfer, in a blog post. Schroepfer
Over the past week or so, I have seen countless headlines regarding Facebook and Cambridge Analytica. Yet, none of them have helped me fully understand what happened. On a basic sense I knew that my, and many other Facebook users, data was being misused. But after reading every article, I still felt like I didn’t understand
Wow – what a time for Facebook. Yesterday we noted that The Social Network had already started to add in additional privacy and transparency tools to help reassure users in the wake of the Cambridge Analytica data scandal, with more likely on the way. Now, Facebook has indeed moved on that, rolling out a refresh
Facebook Updates Privacy Controls in the Wake of the Cambridge Analytica Scandal Read More »
After one of the company’s toughest weeks on record, Facebook has now been left with a significant mess to clean up. But how can the company do it – what can Zuckerberg and Co. do to repair their brand, and reassure users that their data is safe? Really, they can’t. As I’ve written previously, once
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Dive Brief: Just 8% of internet users plan to stop using Facebook following the news of Cambridge Analytica’s abuse of personal data collected from the platform, according to a survey by securities firm Raymond James, MediaPost reports. Additionally, 19% said they would use Facebook “significantly less,” and 26% said they would use the platform “somewhat
Study: 45% plan to use Facebook less amid Cambridge Analytica scandal Read More »
“We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again,” Facebook CEO Mark Zuckerberg wrote in a post on Wednesday, five days after the company triggered a firestorm with news
Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes Read More »
