Earlier this year, we were given a failing campaign and tasked with the ultimate marketing challenge of turning it around. Not only did we succeed, but we transformed the campaign into a highly profitable one for a very happy e-commerce client. We were able to achieve this through some simple tactics that many top […]
Key Notes on How We Turned Around a Failing Facebook Ad Campaign Read More »
Budgeting is one of the most important components of pay-per-click (PPC) account management. They are a direct reflection of a campaign’s priorities and are the bridge that ties strategy and tactical execution together. Without well-thought-out budgets, a PPC program can never reach its full potential. This article discusses how to think through the budgeting process
Invest in a killer PPC campaign by using these smart budget strategies Read More »
Pinterest has published a new guide to help brands ensure they make the most of their Pin campaigns by launching them at just the right time – which, according to Pinterest, is often earlier than they would on other platforms: “Whether they’re hosting a holiday party or just trying to spice up summer, people depend
Pinterest Launches New Planning Calendar to Assist with Campaign Optimization Read More »
Ahead of Super Bowl Sunday, Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for player
DoubleClick Bid Manager testing features to improve digital & TV campaign coordination Read More »
President Donald Trump’s campaign offered to display the names of donors during his 2018 State of the Union for those who donated to his reelection campaign. The names will be displayed during a Trump campaign-run livestream of the address. So, if you donate quickly you can find your name appearing during the campaign-run livestream of
It always seems like as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner. While you’re trying to decide if you really need that adorable giant teddy bear, your customers are
Paid Search and Shopping campaigns in Google AdWords are sometimes looked at as separate entities and in other circumstances users don’t even realize the difference in targeting tactics between the two. They do run quite a bit differently on the same network, which can cause confusion. Sometimes, as online advertisers, we get questions such as,
4 Ways to Connect Paid Search & Shopping Campaign Efforts Read More »
So, you’ve started a new business, you’ve just got a new website online, now you need to create a marketing strategy that generates traffic and sales? Unbounce share their beginners guide to a successful marketing strategy in this infographic. Here they show you how to combine the following tactics: Social media Content marketing Email marketing Pay
A Beginner’s Guide to Launching a Successful Marketing Campaign [Infographic] Read More »
When it comes to reaching online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that having an email opt-in plugin and signing up with an email marketing service is enough to get high conversions. What they have failed to grasp is the importance of email personalization. One
4 Tips for Personalizing Your Next Email Campaign Read More »
Since 2018 is already in full swing, and we’re totally confident that you haven’t dropped any of your New Year’s resolutions yet, why not add one more into the mix? We’ve already told you about the exciting trends we expect to see in an email this year, but how are you going to make 2018
