Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing, campaigns tend to be for a specific purpose and only last for a certain time period. The strategy you’d take for running a social media campaign might be different from your […]
How To Include Neuromarketing Strategies in Your Promotional Campaign Neuromarketing is one of those words that people keep bandying about as if you should know what it means. It sounds cool and impressive. And if you have a serious marketing budget it probably is. For most of us, however, it’s a little bit out of
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Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report is your source for the latest trends, opportunities and challenges facing the market for paid media management tools
Studies show that 72% of online shoppers will abandon their cart before making a purchase. However, 26% of them will return to complete their purchase later – if they are retargeted. That means that setting up good retargeting campaigns can recover nearly 1 in 4 of every lost sale due to cart abandonment. For most sellers,
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Everyone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs. Using the right resources enables you to keep the “tricks of the trade” in your back pocket and stay on top of the shifting landscape. It’s no secret the next few
5 little-known tools for a holistic digital marketing campaign Read More »
