Campaigns

9 of the Best Email Marketing Campaigns to Get Inspiration

So you’ve decided to get started on an email marketing campaign. Your computer is booted up, you’ve got your notebook opened beside you and you’re already to go… but where should you start? It’s a daunting task, but we have a couple great email examples for you to get you started. What is an email …

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Dynamic Content for Marketing Campaigns to Level-up Your Email Personalization!

How cool is it to receive an email that you feel is tailored just for you? It’s really important to help businesses stand out. In fact, 65% of email marketers deem dynamic content as the most effective personalisation tactic in their arsenal (One Spot). Also, companies who are personalising experiences are seeing, on average, a …

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How to use Shopping campaigns to increase enterprise leads for B2B

Metric Theory Founder and COO Jeff Buenrostro accepting the Search Engine Land award for Agency of the Year. RecycleAway, an SMB provider of recycling bins for businesses and home use, wanted to improve its targeting to businesses while reducing ad spend on residential buyers. The two audiences use the same search queries, so to meet …

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