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PPC tips: Bidding strategies for Google Shopping campaigns [Video] Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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State-backed hackers from Iran and China recently targeted the presidential campaigns of Republican President Donald Trump and Democrat Joe Biden, a Google threat analyst said on Thursday. The revelation is the latest evidence of foreign governments attempting to gain intelligence on US politicians and potentially disrupt or meddle in their election campaigns. An Iran-backed group
Iran- and China-backed phishers try to hook the Trump and Biden campaigns Read More »
Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. However, for all the value they can bring, campaigns come with innate
How to create, manage and report on social media campaigns in Sprout Read More »
When marketing a product or service to your audience, it all comes down to solving a problem. When your audience is aware that they have a certain problem you’re offering a solution to, there’s built-in demand for your product or service. On the other hand, when you’ve identified a problem that your audience doesn’t know
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With new social and messaging platforms emerging every day, it’s natural to wonder whether email is still relevant. The data shows that even with the myriad ways to communicate with customers today, email is still going strong. In fact, over 90% of companies use email marketing, with 81% saying it’s their top channel for acquiring
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Google Ads Data Hub testing audience lists for display campaigns, adding new features – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
Google Ads Data Hub testing audience lists for display campaigns, adding new features Read More »
With 78.8% of marketers considering YouTube as the most effective platform for video marketing, there’s no doubt that it should be a part of your advertising strategy. But because it’s a video platform, creating ads for YouTube isn’t like creating ads for other social platforms. And it does get a bit intimidating when you’re just
5 reasons why your Facebook Ads campaigns are failing – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Most marketers say it takes too long to turn data into actionable intelligence, and then too long for that actionable intelligence to be applied to campaigns, according to recent research from the CMO Council. The report was based on data from a survey of 150 marketers as well as in-depth interviews with senior marketers. Only
Using Data-Driven Insights in Marketing Campaigns Read More »
Email automation has shown time and again just how simple sending the right email at the right time to the right person can be. However, to get this process started on the right foot, you need to have the right trigger in place to get the ball rolling. Triggered emails come in a wide variety
7 Triggered Email Examples You Can Use in Automated Campaigns Read More »
