New in the email marketing world? Learn how to construct an effective email campaign By now, you may have at least heard someone talk about email marketing. Maybe one of your colleagues is a great fan or one of your close friends can’t emphasize enough how it has saved his business. No? You’re serious? Well, […]
For event marketers, email is an integral part of the overall strategy. In fact, studies show that 40% of marketers believe email marketing to be the most effective channel for event promotion. Stats like these prove that email marketing is still very much alive. The challenge for event marketers is to craft an email strategy
Event Email Marketing Campaigns – Tips For Optimization Read More »
KPIs are due EOD. Profit and loss statements need to be generated. Budget status updates have been requested. Juggling multiple marketing campaigns is stressful. But more importantly, it’s also incredibly risky. Soon enough, you’ve depleted your budget to the last few cents, and you have nothing to show for it. Or worse, you didn’t spot
Manage Marketing Campaigns like a Financial Currency Trader Read More »
Universal App campaigns (UAC) help you find new app users across Google’s largest properties: Google Play, Search, YouTube and Gmail, as well as millions of websites and apps across the Google Display Network. Back in August, Google (my employer) announced that all app install campaigns in AdWords are becoming UACs. Whether you’re starting UACs for
The lowdown on driving app downloads with Universal App campaigns Read More »
Putting together a successful social media campaign isn’t easy, but sometimes a spark of creativity is all you need. All year long, we’ve kept tabs on the biggest, cleverest and most inspiring social media campaigns out there and collected them in one awesome blog. Here are six of the best we’ve seen. Heineken #OpenYourWorld –
6 Great Social Media Campaigns to Inspire your 2018 Marketing Strategy Read More »
We use hashtags all the time, especially on Twitter and Instagram. You may have even used them someplace else, such as Google+, Pinterest, or Facebook. But do you know how to use hashtags properly, for better-targeted marketing campaigns? When used strategically, hashtags can provide you with a ton of benefits. They can be used to
How to Use Hashtags for Better Marketing Campaigns Read More »
Want to hit a home run on your next YouTube ads campaign? Then you’ll need to combine the right targeting options with a great ad that’s tailor-made for each specific audience. And in this post, you’re going to discover how to do just that. You’ll learn how to build YouTube ads campaigns that effectively target
The YouTube Ads Grid | Build YouTube Ads Campaigns that Convert Read More »
Editor’s note: This article ‘Tis the Season: 11 Best Practices for Holiday Campaigns was originally published on CMO.com in October 2017. Summer flew by in a blur, as it always seems to, and all of a sudden the beginning of the holiday shopping season is just weeks away. The time for digital marketers to prepare for
‘Tis the Season: 11 Best Practices for Holiday Campaigns Read More »
November 24, 2017 PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15
Best Practices for AdWords Universal App Campaigns Read More »
The end of the year is an exciting and stressful time of the year for us marketers. Exciting, because we all look forward to the holidays, giving and receiving presents, and embracing our creative side to try and come up with original campaigns. But, at the same time, it’s crazy stressful. So many things to
How to create beautiful holiday email campaigns using templates Read More »
