Campaigns

3 Crazy Account-Based Marketing Campaigns That Actually Worked

ABM, Account-Based Marketing, conversion strategy, creativity, marketing campaigns, SEO BLOG, Social Media Strategy / Good To SEO

B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are suffering as a result. Last year, Econsultancy reported that only 22 percent of companies were satisfied […]

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PPC Ad Campaigns: Good Content Investment?

Content Distribution and Promotion, Content Marketing Tools and Technology, Facebook, Paid Advertising, SEO BLOG / Good To SEO

At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing is an excellent tool for improving your brand’s visibility, but it often takes time to gain momentum. But the two can work together. PPC can act as a secret weapon for your content marketing, supercharging

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Bulk edit & copy multiple campaigns, manage device & radius targets

Bing, Bing Ads, Channel: SEM, SEM Tools: PPC, SEO & SEM Tools, SEO BLOG / Good To SEO

Bing Ads rolled out some handy updates to Bing Ads Editor (BAE) last week. Here’s a quick rundown for the next time you log in. The most requested update here is the ability to select multiple campaigns or ad groups for bulk filtering and editing, as well as copying and pasting multiple items from one account

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why your campaigns are failing cover image

The Little-Known Reason Why Your Campaigns are Failing

Marketing, SEO BLOG / Good To SEO

A/B testing works… some of the time. Barely. A tiny bit. If you’re lucky. And when it does, a 1% increase to show to bosses and clients is what you’ll get. That’s a problem. Because how much time did that 1% cost you? How much effort did you exert chasing it? All that time and

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Using the Customer Journey to Guide Your Campaigns

automations, customer journey, marketing automation, Research, SEO BLOG, Using MailChimp / Good To SEO

Learning how to market a small business is hard, especially when you wear many hats. Our customers tell us this all the time, so we look for ways to make it easier for small businesses to do great marketing. In our research and conversations with customers, a theme emerged: It’s hard to identify which marketing

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How to get the most out of your AdWords campaigns

blog, SEO BLOG / Good To SEO

AdWords campaigns with poor ROI’s are usually as a result of poor set-up, poor management and optimisation. If your campaign is not bringing in the desired leads or is suffering from a poor ROI, then you can still bring about improvements by following some of these simple steps: Choose keywords wisely When it comes to

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How SEO can create budget efficiencies in paid search campaigns

SEO BLOG / Good To SEO

Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the data to prove it. The

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[PDF Download] Troubleshooting Your Traffic Campaigns: What To Do When It’s Just Not Converting

blog, Drive More Traffic, Global Ad Caption, pp traffic, SEO BLOG / Good To SEO

Running paid traffic can be frustrating. If we create ten ad campaigns… we expect one to two campaigns to succeed (generate a positive ROI). That means that eight to nine campaigns fail… and we don’t like failing, but… …it’s something you MUST get used to when buying paid traffic. You can’t throw away every campaign

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A reminder about links in large-scale article campaigns

SEO BLOG, webmaster guidelines / Good To SEO

Google does not discourage these types of articles in the cases when they inform users, educate another site’s audience or bring awareness to your cause or company. However, what does violate Google’s guidelines on link schemes is when the main intent is to build links in a large-scale way back to the author’s site. Below

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How to Track Your Clients Marketing Campaign from Start to Finish Small

Agencies: How to Track Marketing Campaigns from Start to Finish

Media Monitoring, SEO BLOG / Good To SEO

Your digital agency launches countless marketing campaigns. They could be for new clients expecting big things, or your favorite customer returning for more.And while every campaign is different, your obligation is the same: to provide the best possible service to the client, and to try to hit their goals. To provide the best service, you need the

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