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How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences : Social Media Examiner

How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences : Social Media Examiner

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media …

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Comcast incorrectly charged 2,000 customers for exceeding data cap

Getty / Aurich Lawson Comcast’s data-usage meter gave thousands of customers inaccurate readings for two months because of a software bug, causing the broadband provider to incorrectly charge about 2,000 users for exceeding their monthly data caps. Comcast has admitted the error and told Ars it is giving refunds and additional credits of $50 each …

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Apple Market Cap Crosses $1 Trillion Following iPhone 11 Announcement

Apple is once again a trillion-dollar company by market cap. Market cap is the total number of outstanding shares multiplied by its current stock price, which is why Apple is once again given the trillion dollar tag. The company was able to hit the magic number thanks to a stock price of more than $221.28 …

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Facebook Introduces Cost Cap Bidding to Maximize Cost-Efficiency

Facebook is introducing a new bid strategy for advertising which is focused on driving results while keeping costs down. Bid strategies for Facebook ads were previously focused on maximizing conversion volume (bid cap) or cost predictability (target cost). To help businesses better reach certain goals, Facebook will offer a bidding strategy that combines both of …

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Facebook Introduces Cost Cap Bidding

Listen up Paid Social Advertising practitioners, we’ve got another industry update for you and your clients! In an effort to maximize cost efficiency while driving volume for your clients’ primary KPIs, Facebook is introducing a new bidding strategy called Cost Cap Bidding to select advertisers throughout the year. Cost Cap simplifies campaign management and helps you focus …

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Search Cap: Google Ads Overview page changes, GSC updates, Bing WMT & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search …

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Microsoft on Track to Reach $1 Trillion Market Cap in a Year, Says Morgan Stanley Report

Investors have been anticipating the close race to the $1 trillion market cap between Apple and Amazon, but analysts at Morgan Stanley are also counting on Microsoft to hit the mark within a year. The investment bank hiked its stock price target for Microsoft to $130 from $110 in a detailed report released to clients …

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Dropbox’s Initial Public Offering is Priced at $21, Company Market Cap Reaches $9.1 Billion

Investors, especially those who specialize in picking tech stocks, will now have one additional company to consider as an investment option. A decade after its founding, Dropbox is now a publicly traded company starting Friday, March 23, 2018. The San Francisco-based firm successfully hosted its IPO on Thursday where investors bought Dropbox share at $21. …

Dropbox’s Initial Public Offering is Priced at $21, Company Market Cap Reaches $9.1 Billion Read More »

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