Capabilities

The capabilities of identity resolution platforms

The capabilities of identity resolution platforms

The capabilities of identity resolution platforms Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities

TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source …

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Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook offers best practices for designing Messenger Experiences  In a few weeks, Facebook will be …

Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs Read More »

Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities

E-commerce provider Shopify reported [PDF] $505.2 million in revenue for the fourth quarter of 2019 on Wednesday, an increase of 47% compared to the fourth quarter of 2018. Annual revenues topped $1.57 billion in 2019, up 47% from 2018. The company attributes the growth to a number of factors, including additional of marketing capabilities available …

Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities Read More »

Salesforce buys Evergage CDP platform to boost real-time personalization capabilities

Salesforce has acquired Evergage, a real-time personalization and customer data platform (CDP). While Salesforce recently entered into the CDP space with the launch of its own 360 Audiences, the move to bring Evergage’s technology into the Salesforce fold likely has more to do with delivering personalized experiences than its CDP offering. The companies announced the …

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Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV

Tapad — the company behind the cross-device identity resolution platform Tapad Graph — has partnered with the ad tech provider AcuityAds. The partnership joins together Tapad Graph’s identity resolution capabilities with AcuityAds’ cross-device data set, giving advertisers improved targeting capabilities with unduplicated reach across devices and CTV. “The partnership will enhance AcuityAds’ existing cross-device solution, …

Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV Read More »

Marketo publishes winter release notes, plans for better integration capabilities in 2020

Marketo has published its January 2020 release notes for its Marketo Engage Adobe application. The release is scheduled for Friday, January 17 at 6 PM PT. Key updates will be rolling out across the core Marketo Engage Adobe Application and Account-Based Marketing (ABM) tools. The planned update includes enhancements to the Microsoft Dynamics integration that …

Marketo publishes winter release notes, plans for better integration capabilities in 2020 Read More »

TikTok teases social commerce capabilities with shoppable video test

TikTok, the short-form video app owned by ByteDance, is testing shoppable video posts, making it possible for influencers on the platform to place social commerce URLs within their posts. The test was shared by Fabien Bern, owner of a Chinese influencer agency, who posted an example of a shoppable video post via his Twitter account. …

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