Captivate

Use These 2 Words to Break Through the Clutter and Captivate Your Audience

The people you’re trying to communicate with–customers, employees, colleagues and others–don’t need any more facts. They certainly don’t want to be lectured. And they’d rather you not use Corporate Speak or rhetoric or other empty abstractions. What every audience member could use, however, is some friendly advice. In fact, a powerful way to create compelling subject …

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