Capture

3 easy ways to capture more leads on your mobile landing pages

Qualified leads are your lifeblood, so here are three ways to capture more leads on your mobile landing pages Qualified leads – in the form of emails you have captured and nurtured enough to effectively sell to – are the lifeblood of your business. Whatever your current traffic level reality, you need to capture more of […]

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How to get the dreaded pop-up right (& capture precious customer data)

For ecommerce marketers, the golden goose of customer data is obtaining the all-powerful email address. This digital ID of the modern consumer not only offers the opportunity to engage the shopper with email marketing. It also allows you to connect the browsing history of a previously unidentified shopper and to act on it across channels

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6 Simple Tweaks to Boost Lead Capture Form Conversions

You wouldn’t be the only business to experience contact forms going stale: only 22% of businesses are happy with their conversion rates, which means the majority of us have plenty of room for improvement. So why isn’t the traffic we’re driving to our website actually converting into high-quality lead form submissions? The answer isn’t necessarily

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Capture more abandoned carts with this email sequence

Recapture the attention – and transactions – of your e-commerce cart abandoners Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even more surprising, most website owners don’t follow up with these visitors in any way. This lack of follow up represents

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Google clarifies it does capture location data after Location History is turned off

Earlier this week, the AP reported that Google continues to collect user location data even when user Location History is turned off. In response, Google initially said that the company was being clear and not hiding anything or misleading consumers: “[W]e continue to use location to improve the Google experience when they do things like perform

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Apply These 7 Strategies to Capture Toys ‘R’ Us Customers for Your Small Toy Retailer

The bankruptcy of Toys ‘R’ Us and the closure of its U.S. stores has been making headlines. But for small, independent toy retailers, the demise of the longtime retailer could spell opportunity. Competitors such as Amazon, Walmart, and Target are already expected to see substantial gains from the disappearance of Toys ‘R’ Us. But smart small

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