Careful

Why companies need to be careful about CLV scores

Companies are increasingly using data to manage their customer relationships on a customer-by-customer basis. As detailed by The Wall Street Journal, some are now going so far as to assign scores to customers. In many cases, these scores are based on an estimation of customer lifetime value (CLV), a metric that a growing number of

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Google Says be Careful of Guest Posting on Business Blogs

When it comes to blogging and link building there are a handful of effective ways to make connections while enhancing your marketing strategy. Outreach emails, exchanging thoughts and ideas, and collaborating are all great ways to broaden your reach and presence within an industry. But like many other long-standing practices, some people have abused the

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Marketing Strategy – AI Promises an Exciting Future, but Be Careful! : MarketingProfs Article

Tonight is your friend’s birthday party. You’ve forgotten to get a gift, and you have to work late. The solution is in the palm of your hand. With your smartphone, you can ask MyKai, a mobile tool that connects to your bank account, how much you can spend. You can then send a quick text

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