Cares

Social Causes That Gen Z Cares About—and Why You Should Care, Too

The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. For employers and marketers, this demographic can’t be ignored. Gen Z, …

Social Causes That Gen Z Cares About—and Why You Should Care, Too Read More »

5 Key Marketing Metrics for Social Media Your C-Suite Cares About

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. I have to say, analytic reports have become my friend over the last several years. Having the capability to take an in-depth look at …

5 Key Marketing Metrics for Social Media Your C-Suite Cares About Read More »

What is keyword clustering, and who cares? (Hint: you should!)

Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research: Keyword clustering. Single-keyword SEO has been a staple for a long time. Remember how we used to have a separate page for …

What is keyword clustering, and who cares? (Hint: you should!) Read More »

5 Reasons No One Cares About Content Marketing 1024x512

5 Reasons No One Cares About Content Marketing

If you’re like many content marketers, when you tell your mom your job title, she reacts with a perplexed smile and something like, “Oh, so what do you do?” An explanation fit for a layperson only yields a brief, labored expression before giving way to an epiphany: “So you’re a writer?” “Yeah,” you say, realizing …

5 Reasons No One Cares About Content Marketing Read More »