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Apple search ads, Google’s newest search features & latest carousel test

Channel: Industry, SearchCap, SEO BLOG / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Google tests ‘notable moments’ carousel in knowledge graph cards

Channel: SEO, Google: Knowledge Graph, Google: SEO, SEO BLOG / Good To SEO

Google is testing a new feature for some of its knowledge graph cards. The feature shows a section for “notable moments” in a carousel format in the knowledge card. Sergey Alakov shared a screen shot of it on Twitter: The “notable moments” shows webpages that have timeline-based information about the individual. So in this example,

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How to Use Facebook Carousel Ads to Dramatically Lower Your CPC

Facebook, SEO BLOG / Good To SEO

If you’re going to splash some cash on social ads, Facebook is the place to do it. The power of the platform is well-documented, especially given that 93% of marketers are already on board with Facebook ads. Meanwhile, the ability to drill down and target hyper-specific audiences through display ads and Facebook remarketing is second-to-none

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Google auto-playing video previews in search results carousel on Android

Channel: SEO, Google: Mobile, Google: SEO, Google: Web Search, Google: YouTube & Video, SEO BLOG / Good To SEO

Google announced they have added video previews to the video carousel that shows up in the search results. Currently, this only occurs when you are using the Google app for Android or using Chrome on Android. When you toggle through the videos in the carousel, it will show you a six-second preview of the video.

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Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters

Channel: SEM, Google, Google: AdWords, Search Ads, Search Ads: Product Ads, SEO BLOG / Good To SEO

Google has started testing a different variation of mobile product card units, which is the Google Shopping format of a knowledge panel. The store listings, spotted by Josh Leibner, director of paid media at Red Ventures, Wednesday, appear in a swipeable carousel that resembles the mobile price extension format, as well as filtering options. Selecting any of

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Google officially changes Sitelinks design to carousel format

Channel: SEO, Google: Mobile, Google: SEO, Google: Sitelinks, Google: User Interface, SEO BLOG / Good To SEO

AmsStudio / Shutterstock.com Google has confirmed with Search Engine Land that they are now rolling out a new design for Sitelinks. Sitelinks are additional links within the snippets of the search results where searchers can quickly jump to important and relevant pages on that site, as opposed to the main listing in the search result

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