Cascade

Meet Salman Altaf, spearheading the e-commerce solutions company Blue Cascade

Salman Altaf, a techie at heart and a leader in the making, secured his first technical project on Freelancer when he was just in Grade 9th. He started off as an ethical hacker and later moved to build his expertise in digital marketing and search engine optimization. By Grade 11th, he was earning a decent …

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get out of jail free

Google’s Cascade Campaign on Link Spam Isn’t Working

Link spam is on the rise again. Why? Because it’s working. The reason it’s working is that demand is up based on Google’s change from penalization to neutralization. Google might be pretty good at ignoring links. But pretty good isn’t good enough. Neutralize vs Penalize For a very long time Google didn’t penalize paid or manipulative links …

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