cases

How companies are using chatbots for marketing: Use cases and inspiration

A-From MTT, Channel: Martech: Commerce, Channel: Martech: Marketing, Martech Column, SEO BLOG /

As businesses continue to find ways of cutting costs and improving customer engagement, chatbots have become a leverage point among large companies such as WhatsApp and Facebook. These conversational agents, using text or voice commands to answer queries or guide consumers with their purchases, serve as alternative solutions to customer service representatives. As Pete Rojwongsuriya […]

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Official Google Webmaster Central Blog: #NoHacked 3.0: Fixing common hack cases

SEO BLOG /

The cloaked keywords and link hack automatically creates many pages with nonsensical sentences, links, and images. These pages sometimes contain basic template elements from the original site, so at first glance, the pages might look like normal parts of the target site until you read the content. In this type of attack, hackers usually use

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A look at 3 use cases

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

More and more marketers are using mobile location data to target their ad spend: In 2015, eight in 10 marketers worldwide used location targeting for mobile advertising, according to eMarketer. In the near future, mobile location data will saturate media buying and attribution reporting in the mobile-first era, becoming a fundamental characteristic of advertising. But

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The Cases for and Against Snapchat’s Survival

Cases & Causes, future of social media marketing, SEO BLOG, Snapchat, Snapchat features, Snapchat for marketing, snapchat spectacles, Social media marketing /

The Cases for and Against Snapchat’s Survival Although Snapchat is one of the most innovative social media platforms out there, it is certainly not the most profitable. The brand lost $1 billion alone last quarter, forcing marketers to question Snapchat’s future as an essential medium for advertising. In spite of their recent struggles, the Snapchat

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