Casper

We Want To Be the World’s First Global Sleep Brand, Says Casper CEO

“We really consider ourselves the sleep company,” says Casper co-founder and CEO Philip Krim. “Everything we do is about helping our customers sleep better. It’s about getting a great mattress but it’s about everything that could help you sleep. We’re trying to take products to market that are end to end about sleep solutions. We …

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Casper and Tuft & Needle Launched the Online Mattress Industry. Parachute Wants to Win on Luxury

With the Caspers and Tuft & Needles of the world–not to mention more than 220 other online-focused brands–it’s getting increasingly tough to stand out in the mattress-selling business.   Parachute–a Los Angeles-based direct-to-consumer startup that makes bedding, towels, and other home essentials–is betting its brand has what it takes. On January 17, Parachute is debuting …

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Ecommerce Briefs: Casper, PayPal Options, Amazon Ads

“Ecommerce Briefs” is my occasional series of news and developments from online merchants. In this installment, I’ll address how an online brand is providing an experiential option for consumers, new online payment options from PayPal, a new revenue focus for Amazon, and an initial public offering from a luxury fashion vendor. First, some statistics. The …

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Casper went to war with a popular mattress reviews site — then financed its takeover

In April 2016, the mattress startup Casper sued three popular mattress review sites, claiming they drove business to Casper competitors without proper disclosure that these mattress brands paid sales commissions to the sites. The schemes, in Casper’s view, amounted to false advertising and deceptive practices because the sites promoted their reviews as unbiased but did …

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