Cassie

Q&A with Cassie Young: Why Ecommerce Personalization Matters

Q&A with Cassie Young: Why Ecommerce Personalization Matters

Why do you need to focus so much on customer behavior data when you plan your email marketing campaigns? And why do you need to personalize emails when you promote your digital storefront? How will automation help you personalize better and smarter—and more creatively? No doubt, those questions—or a few like them—have crossed your mind …

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