Nielsen Catalina now targets ads using purchase data on Connected TV and OTT

A-From MTT, Channel: Martech: Advertising, Channel: Martech: Marketing, Display Advertising, Programmatic Advertising & Media Buying /

From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen Catalina Solutions (NCS), is now providing purchase-based ad targeting for connected TV and Over-the-Top (OTT) TV. Previously, NCS’ Advanced TV Suite used purchase data to develop targeted audience segments of anonymized households for linear TV […]

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