categories

How to Choose Google My Business Categories (With Cool Tools!)

How to Choose Google My Business Categories (With Cool Tools!)

Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements …

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Google Banning Certain Categories for Employment, Housing and Credit Ads

Google Banning Certain Categories for Employment, Housing and Credit Ads

Google Ads announced they are updating their ad policies this week, specifically as it relates to employment, housing, and credit. While the announcement is short on overly specific detail, here are the initial things we know. Affected Categories Citing its already-existing ad policies that prohibit targeting and excluding based on sensitive categories, Google will now …

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Tech Categories and Products Gaining Interest Because of COVID-19

Tech Categories and Products Gaining Interest Because of COVID-19

The COVID-19 pandemic has driven big spikes in interest in telemedicine software, electronic signature tools, and Web conferencing platforms, according to recent research from TrustRadius. The report was based on an analysis of search-driven volume to the TrustRadius platform, which has more than 232,000 verified reviews of B2B technology products across a wide range of …

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New Instagram Following Categories Help You Personalize the Algorithm

New Instagram Following Categories Help You Personalize the Algorithm

Thanks to the new Instagram following categories feature, we’re one step closer to being able to personalize the algorithm! While the Instagram algorithm is constantly changing and improving, Instagram’s latest feature helps you understand who makes it to the top of your feed — and who you rarely engage with. The new following categories filter …

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How the Trend of "Sleep Quality" is Impacting Various Categories in Unexpected Ways

How the Trend of “Sleep Quality” is Impacting Various Categories in Unexpected Ways

Tuesday 19 November 2019, 12:38 pm The trend of improving sleep quality is seeping into consumer consciousness in ways that many organizations don’t fully comprehend. Learn how to quantify the impact of the sleep quality trend on industries like beauty, packaged food, consumer electronics, and even personal finance Register today.  You will learn how to: …

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New Fiverr Design Categories Let You Hire Architects and Other Pros

Fiverr recently released some new products designed  to meet the needs of commercial and residential building and design.  As a result, freelancers in the architecture, interior design and landscape design space can pair up with clients looking for their services. Yan Chelly, Head of Verticals at Fiverr, explains: “For our community of freelancers in the architecture …

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