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Top Ecommerce Category Purchases in April 2020: MoreVisibility

Top Ecommerce Category Purchases in April 2020: MoreVisibility

Kelcie Rivera – May 13, 2020 Our way of life and daily activity has radically changed; so have buying habits and formats. With social distancing guidelines enacted and the closure of most brick and mortar stores, digital buying has seen a significant uptick. Of course, much of that buying has been for “essential” products like …

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E-commerce category pages outperform product detail pages in SERPs

E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday.  Across nearly 30 top U.S., e-commerce sites ranking for more than 25 billion keywords, category pages outperformed product detail pages, driving more keyword rankings and estimated traffic, …

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Ratings & Reviews for Online Purchases Bar Chart

How Important are Online Ratings & Reviews to YOUR Product Category?

A whopping 94% of Americans surveyed read online ratings and reviews (R&Rs) prior to making purchases. 94%! This according to a recent Field Agent survey. “I use reviews for nearly everything,” one respondent said. “In fact, if I can’t find a review for something, I may not even consider it.” For brands concerned with winning …

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What Is Category Design in Marketing (And Why Is It an Important Strategy)?

Traditional marketing has been evolving so fast in the last couple of years. Nowadays, it’s not about beating everyone else at the game – it’s about creating your own game. This relatively new marketing strategy is known as category design. In the age of digital disruption and rapid innovation, category design is the ultimate business strategy …

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Rimpie Panjwani

What’s shaping India’s fragrance category?

Rimpie is Mintel’s Senior Beauty Analyst based in Mumbai. She specialises in analysing and providing insights on India’s beauty and personal care market and consumer trends. October 17th, 2019October 17th, 2019 Increases in disposable income and demands from India’s middle-class are driving growth in the beauty and personal care category including the fragrance sector. The …

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Dorian becomes a Category 4 monster powering toward Florida

Hurricane Dorian powered toward Florida with increasing fury Friday, becoming an “extremely dangerous” Category 4 storm but leaving forecasters uncertain whether it would make a direct hit on the state’s east coast or inflict a glancing blow. The storm’s winds rose to 130 mph (215 kph) and then, hours later, to a howling 140 mph …

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