Kelcie Rivera – May 13, 2020 Our way of life and daily activity has radically changed; so have buying habits and formats. With social distancing guidelines enacted and the closure of most brick and mortar stores, digital buying has seen a significant uptick. Of course, much of that buying has been for “essential” products like […]
Top Ecommerce Category Purchases in April 2020: MoreVisibility Read More »
Available 24 hours a day, Mintel’s global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries. April 06th, 2020April 06th, 2020 Traditionally, homemade yogurt is consumed as part of most meals and snacks in Indian
E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday. Across nearly 30 top U.S., e-commerce sites ranking for more than 25 billion keywords, category pages outperformed product detail pages, driving more keyword rankings and estimated traffic,
E-commerce category pages outperform product detail pages in SERPs Read More »
A whopping 94% of Americans surveyed read online ratings and reviews (R&Rs) prior to making purchases. 94%! This according to a recent Field Agent survey. “I use reviews for nearly everything,” one respondent said. “In fact, if I can’t find a review for something, I may not even consider it.” For brands concerned with winning
How Important are Online Ratings & Reviews to YOUR Product Category? Read More »
E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the search results. Where these pages used to be little more than a list of products, category pages these days are able to deliver a wider variety of information to support consumers on their buying
A new ice-cream shop opened up downtown. Do you want to go? Every word in that sentence is easy to understand. We know that a ‘new ice cream shop‘ is a bit like the other ice cream shops in our experience, except a little different and probably better. And where know where downtown is. That’s
Traditional marketing has been evolving so fast in the last couple of years. Nowadays, it’s not about beating everyone else at the game – it’s about creating your own game. This relatively new marketing strategy is known as category design. In the age of digital disruption and rapid innovation, category design is the ultimate business strategy
What Is Category Design in Marketing (And Why Is It an Important Strategy)? Read More »
Rimpie is Mintel’s Senior Beauty Analyst based in Mumbai. She specialises in analysing and providing insights on India’s beauty and personal care market and consumer trends. October 17th, 2019October 17th, 2019 Increases in disposable income and demands from India’s middle-class are driving growth in the beauty and personal care category including the fragrance sector. The
It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable product.” As it relates to Amazon today, that logic holds as much water as any of these fine-looking sieves found on Amazon itself. In 2019, the retail site is largely a “pay to play” platform
How advertising rates vary by category on Amazon Read More »
Hurricane Dorian powered toward Florida with increasing fury Friday, becoming an “extremely dangerous” Category 4 storm but leaving forecasters uncertain whether it would make a direct hit on the state’s east coast or inflict a glancing blow. The storm’s winds rose to 130 mph (215 kph) and then, hours later, to a howling 140 mph
Dorian becomes a Category 4 monster powering toward Florida Read More »
