So last year I decided to leave a company I had spent several years at as the marketing director. They got bought out and the new ownership didn't have a clue about marketing – even though they primarily bought the company because we dominated the space with our marketing. Our secret ingredient was how we […]
A Cautionary Tale: Don’t Change Something You Don’t Understand Read More »
Major layoffs are all but inevitable at high-flying real estate startup WeWork after Adam Neumann succumbed to pressure today to step down as CEO and take the role instead of non-executive chairman of the company he cofounded nine years ago. Two well-placed sources tell us that the scope is likely to be massive, and includes
“Right, Sam – what’s the strapline again?” “The simplest way to do sophisticated marketing.” “I thought it was going to be ‘The best way to do sophisticated marketing.’” “No, we definitely agreed on ‘simplest.’” “I think ‘best’ is clearer, let’s go with that.” “Er, well let’s talk abo…” “Sorry I’m late guys, what’d I miss?”
Social media and the concept of being “always connected” has forever changed the way news is produced – many would even argue that it has changed it for the worse. There are a several key elements within this phenomenon – for one, the modern news cycle never stops. Secondly, this drastic spike in demand for
4 Cautionary Tips on Using Breaking News in Your Social Media Strategy Read More »
