CCO

A day in the life of… CCO of a travel tech startup – Econsultancy

Jacqueline Ulrich is the newly-appointed CCO of travel tech startup Smartvel, which uses AI to provide real-time destination content for travellers. We caught up with her to find out more about her new appointment, her goals and favourite tools, how she came to work at Smartvel, and which travel campaigns have most impressed her recently. …

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lastminute.com’s CCO on bringing programmatic in house

When lastminute.com Group created its media business, The Travel People, it brought data management in house and built a full-service trading desk. At the Festival of Marketing 2018 this week (Oct 10-11), lastminute.com Group Chief Commercial Officer Alessandra Di Lorenzo with be discussing how the company has boosted its audience through data management reform. You can …

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A Year Full of ‘No Way!?’ Moments for CCO Magazine

2017 will go down as the year contributors to the magazine repeatedly blew my mind. Most editors like to think they have at least a modest (if not better) grasp of the industry they cover. After all, to be a good editor you must be able to tease out the ideas that will educate or …

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