CCPA

What is the CCPA and Could It Threaten Your Small Businesses?

Protecting personal information of clients should be tops on your radar, and it’s growing increasingly complex. The recent enacting of the California Consumer Privacy Act (CCPA) may not directly affect your small business, but you need to know about it. It is definitely a sign of things to come regarding data protection. What is the …

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Infutor's CCPA opt-out 'portal' is the right approach for an industry that doesn't want one

Infutor’s CCPA opt-out ‘portal’ is the right approach for an industry that doesn’t want one

Identity management company Infutor has launched a data opt-out portal to comply with the California Consumer Privacy Act (CCPA). It’s an approach that represents something of a model for the industry (albeit an imperfect one) and one the industry is unlikely to embrace (though it should). Other data aggregators, such as Neustar and Acxiom, also …

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As CCPA takes effect, some publishers are complying at a minimum

The California Consumer Privacy Act (CCPA) took effect last Wednesday on January 1. And while I received numerous “our privacy policy has changed” emails, it was very challenging to find websites with actual “Do Not Sell My Personal Information” buttons or links. I finally started seeing them at the end of last week. However, the …

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Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now : Social Media Examiner

Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now : Social Media Examiner

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media …

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DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools

The Digital Advertising Alliance (DAA) is now rolling out “onboarding” for companies seeking to use its California Consumer Privacy Act (CCPA) opt-out tools. The DAA previously announced the initiative last month; it will “go live” on January 1, 2020 when CCPA formally takes effect. Ad choices redux. Modeled on the long-standing ad choices icon and …

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Think CCPA doesn’t apply to you? You should probably think again

The California Consumer Privacy Act (CCPA) has many companies in the U.S. scrambling to figure out whether and how to comply when the law goes into effect on January 1. It explicitly covers for-profit companies doing business in California or with California residents. The plain language of the statute says one or more of the …

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DAA introduces CCPA opt-out mechanism similar to ‘ad choices’

As the CCPA deadline approaches, there are multiple companies offering tools for compliance. The latest comes from trade group Digital Advertising Alliance (DAA). The DAA is a consortium of industry associations and responsible for the “ad choices” icon that appears on most online display ads. Like ‘ad choices.’ Conceptually similar to ad choices, The DAA …

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Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Google will offer restricted data processing to enable businesses to comply with the California Consumer Privacy Act (CCPA), the company announced Wednesday. With restricted data processing enabled, Google will act as an affected business’ (advertiser, publisher or partner) data processing service provider. Here we’ll look at what this means for advertisers. Restricted data processing, Google …

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Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds

Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, which takes effect on January 1, requires sites governed by the statute to include a prominent “Do Not …

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IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment | Business

NEW YORK–(BUSINESS WIRE)–Oct 22, 2019– IAB and the IAB Tech Lab are asking publishers, technology intermediaries, ad agencies, brands, data companies, and all other participants in the digital advertising supply chain to provide input on the draft framework by November 5, 2019, after which the trade bodies intend to release a final version for companies …

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