Protecting personal information of clients should be tops on your radar, and it’s growing increasingly complex. The recent enacting of the California Consumer Privacy Act (CCPA) may not directly affect your small business, but you need to know about it. It is definitely a sign of things to come regarding data protection. What is the […]
What is the CCPA and Could It Threaten Your Small Businesses? Read More »
As we rang in the new decade, January 1 also marked the official start of the California Consumer Privacy Act (CCPA). The law is meant to protect consumers’ personal information as well as increase the transparency of how the personal data of California residents is being used. What CCPA is trying to accomplish is somewhat
Identity management company Infutor has launched a data opt-out portal to comply with the California Consumer Privacy Act (CCPA). It’s an approach that represents something of a model for the industry (albeit an imperfect one) and one the industry is unlikely to embrace (though it should). Other data aggregators, such as Neustar and Acxiom, also
Can you believe it’s January of 2020? It’s a fresh, new decade full of new goals, resolutions — and now, even a new law that will now impact many businesses. What this new law we speak of? It’s called the California Consumer Privacy Act or CCPA for short and it’s been in effect since January
The California Consumer Privacy Act (CCPA) took effect last Wednesday on January 1. And while I received numerous “our privacy policy has changed” emails, it was very challenging to find websites with actual “Do Not Sell My Personal Information” buttons or links. I finally started seeing them at the end of last week. However, the
As CCPA takes effect, some publishers are complying at a minimum Read More »
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The Digital Advertising Alliance (DAA) is now rolling out “onboarding” for companies seeking to use its California Consumer Privacy Act (CCPA) opt-out tools. The DAA previously announced the initiative last month; it will “go live” on January 1, 2020 when CCPA formally takes effect. Ad choices redux. Modeled on the long-standing ad choices icon and
DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools Read More »
The California Consumer Privacy Act (CCPA) has many companies in the U.S. scrambling to figure out whether and how to comply when the law goes into effect on January 1. It explicitly covers for-profit companies doing business in California or with California residents. The plain language of the statute says one or more of the
Think CCPA doesn’t apply to you? You should probably think again Read More »
As the CCPA deadline approaches, there are multiple companies offering tools for compliance. The latest comes from trade group Digital Advertising Alliance (DAA). The DAA is a consortium of industry associations and responsible for the “ad choices” icon that appears on most online display ads. Like ‘ad choices.’ Conceptually similar to ad choices, The DAA
DAA introduces CCPA opt-out mechanism similar to ‘ad choices’ Read More »
Google will offer restricted data processing to enable businesses to comply with the California Consumer Privacy Act (CCPA), the company announced Wednesday. With restricted data processing enabled, Google will act as an affected business’ (advertiser, publisher or partner) data processing service provider. Here we’ll look at what this means for advertisers. Restricted data processing, Google
Google Ads intros ‘restricted data processing’ capability for CCPA compliance Read More »
