CDP

Four tips for getting the most out of a Customer Data Platform (CDP) – Econsultancy

The customer data platform (CDP) has experienced a rapid rise in popularity as a marketing technology platform over the past three years, as marketers have increasingly sought a way to make sense of reams of customer data and create a 360-degree view of the customer. Distinct from a data management platform (DMP) or customer relationship …

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Does your company really need a CDP?

The latest Gartner Hype Cycle for Digital Marketing and Advertising report, released this week, shows that Customer Data Platforms have the potential to transform how marketers run their technology ecosystems. But the research firm also noted that CDPs are heading toward the “Trough of Disillusionment” after passing the “Peak of Inflated Expectations,” meaning that marketers …

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Salesforce asserts its position in CDP space, reports another record quarter

Salesforce co-CEOs, Keith Block and Marc Benioff Closing out another quarter with record earnings, Salesforce reported revenue growth of 22%, bringing its quarterly revenue up to $4 billion — 22% year-over-year growth for the San Francisco-based software giant. The company cited organic and inorganic growth with its acquisitions of Tableau, Salesforce.org and ClickSoftware. “Following an …

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What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP?

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. They were limited to what they knew …

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Major marketing cloud vendors enter crowded CDP field

Most marketers are familiar with the complexities of managing siloed data across different platforms, and many have their own internal workarounds for dealing with those challenges. But as our digital teams develop and the volume of data we manage swells with the expansion of our martech stacks, tricky workarounds simply don’t cut it anymore. That’s …

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