CDP

Marketing Day: Holiday ad campaigns, LinkedIn Sponsored Content, CRMs in a CDP world

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Is there a place for CRMs in a CDP world?

In the early 1990s, database-focused marketing transformed into what we now know as customer relationship management (CRM). Over the years, the ways in which salespeople deal with customers and potential customers have changed, and the CRM has incorporated many of those changes. The rise of social media and the importance of mobile, for instance, has

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CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer

A-From MTT, Channel: Martech: Advertising, Retargeting & Remarketing / Good To SEO

Customer data platform (CDP) AgilOne announced this week a new partnership with remarketing platform Criteo. AgilOne said this is the first and only integration that Criteo has undertaken specifically for full-profile CDP use cases. If you visit the website of a retailer who subscribes to Criteo’s platform, look at a page for a Roadmaster bike

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The benefits of using a Customer Data Platform CDP

Digital marketing strategy, digital marketing tools, DMPs: Data Management Platforms / Good To SEO

A Customer Data Platform looks to fulfil that age-old promise of centralizing all the customer data, and it is looking good Marketers know that data management is the key to data-driven marketing. Traditional methods for trying to bring customer data together into a “360 customer view”, failed to solve the complete problem. But there is

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MarTech Landscape Grows Around AI, ABM, CX and CDP

Interviews, SEO BLOG / Good To SEO

Scott Brinker put out his first MarTech (marketing technology) infographic of vendors in 2011, where it included 150 vendors. The 2017 edition which came out earlier this year, features an astounding 5,381 marketing technology vendors. Collaborating with Brinker on this year’s list is Anand Thaker, CEO and founder of IntelliPhi. He has over 15 years

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