Center

6 Steps to Help You Put Customers at the Center of the Organization, Part 1

In this first part of a two-part series, I’ll outline some important ways to ensure that your company is putting the customer at the center of all it does.Why are companies in business? For customers, right? To create and to nurture a customer, to be specific. And, yet, we still see some dismal statistics about […]

Why Live Events Should Be At The Center Of Your Marketing Strategy

Business, SEO BLOG / Good To SEO

In the 1960s and ‘70s, marketers at B2B companies invested heavily in traditional advertising to generate awareness and ultimately gain customers. In the early ‘90s and the late ‘00s, businesses began building strong online footprints through email, websites, and social media. But successful marketing strategies of the future will rely less on digital experiences, and

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