Centric

The 2 Documents Necessary to Becoming Customer Centric

There seems to be a very disturbing trend happening among many B2B marketing organizations. The idea of working towards a more customer centric approach has become a popular concept among marketing teams, yet the development of the key foundation documents necessary to assist in making this happen seem to be missing or get bypassed. Too …

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Edge Centric, Cloud-Enabled, Data-Driven, Says HPE CEO

We believe the Edge is the next frontier, says HPE CEO Antonio Neri. “When we talk about the enterprise of the future, we see an edge-centric, cloud-enabled, data-driven, enterprise,” notes Neri. “What that means is the cloud is moving closer to where the data is created. That’s driven by the use cases we see around …

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what does it mean to have a customer centric culture and how does it help you

Any business that lacks a customer centric culture is well on their path to being irrelevant. But customer service statistics show that those that are customer-centric become profitable faster. In a recent Aragon Research Podcast, Nextiva’s CMO, Yaniv Masjedi, and Aragon Research founder and CEO, Jim Lundy, discuss this topic. They also discuss how businesses can meet …

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How to Use Data to Become Incredibly Customer Centric

Steve Stone, former CIO of L Brands and Lowes, recently discussed how retailers can use data to serve their customers better and become incredibly customer-centric: Retail Grew Up Differently When you think about retail, retail grew up differently. We started with stores and then we eventually added e-commerce. We were also very much notorious best-of-breed …

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Customer Centric Processes for Stellar Customer Experience

All processes within a company have the potential to impact customer experience. However far removed from the customer you perceive a process to be, there is a snowball effect for employees’ (and suppliers’ and partners’) behaviors that can eventually permeate end-users. Customer-facing employees are only as effective as the rest of the company enables them …

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lars bjork qlik

Customer Centric Leaders Have a Service Focus Where Authenticity Trumps Ego

Lars Bjork, the of CEO Qlik, has built the company with a service focus around a “we” Leadership Style. My father had a particular view of service. You served your customers, your employees, your family, your community and your shareholders. He would employ people fresh out of jail to give them a second chance. He …

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