The big push from Google for webmasters to develop their sites in a more user-friendly way by making site speed a core consideration has been huge over the past few years. I am not just talking about the small ranking boost you get from having better site speed. Take a look at the amount of […]
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There seems to be a very disturbing trend happening among many B2B marketing organizations. The idea of working towards a more customer centric approach has become a popular concept among marketing teams, yet the development of the key foundation documents necessary to assist in making this happen seem to be missing or get bypassed. Too
The 2 Documents Necessary to Becoming Customer Centric Read More »
We believe the Edge is the next frontier, says HPE CEO Antonio Neri. “When we talk about the enterprise of the future, we see an edge-centric, cloud-enabled, data-driven, enterprise,” notes Neri. “What that means is the cloud is moving closer to where the data is created. That’s driven by the use cases we see around
Edge Centric, Cloud-Enabled, Data-Driven, Says HPE CEO Read More »
Any business that lacks a customer centric culture is well on their path to being irrelevant. But customer service statistics show that those that are customer-centric become profitable faster. In a recent Aragon Research Podcast, Nextiva’s CMO, Yaniv Masjedi, and Aragon Research founder and CEO, Jim Lundy, discuss this topic. They also discuss how businesses can meet
what does it mean to have a customer centric culture and how does it help you Read More »
Steve Stone, former CIO of L Brands and Lowes, recently discussed how retailers can use data to serve their customers better and become incredibly customer-centric: Retail Grew Up Differently When you think about retail, retail grew up differently. We started with stores and then we eventually added e-commerce. We were also very much notorious best-of-breed
How to Use Data to Become Incredibly Customer Centric Read More »
All processes within a company have the potential to impact customer experience. However far removed from the customer you perceive a process to be, there is a snowball effect for employees’ (and suppliers’ and partners’) behaviors that can eventually permeate end-users. Customer-facing employees are only as effective as the rest of the company enables them
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Lars Bjork, the of CEO Qlik, has built the company with a service focus around a “we” Leadership Style. My father had a particular view of service. You served your customers, your employees, your family, your community and your shareholders. He would employ people fresh out of jail to give them a second chance. He
Customer Centric Leaders Have a Service Focus Where Authenticity Trumps Ego Read More »
