Centricity

Centricity Analytics’ Audrey Messer on dealing with bias

Reading time: 5 mins Audrey Messer, founder and chief analytics officer of Centricity Analytics Audrey Messer, founder and chief analytics officer of Centricity Analytics, explains how bias can be tackled. She also explains how organisations can implement analytics. Bias exists and needs to be addressed. Many practitioners in the field do not necessarily acknowledge that. […]

Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

For marketers and customer service professionals, customer experience has always sat at the very core of their role in driving greater value for organisations. However, according to the Harvey Nash/KPMG CIO Survey, the recent surge in adoption of AI and chatbot technologies means some 60% of UK CIOs report leadership teams are now also looking at

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