CEOs

3 Presentation Tips I Learned From Preparing CEOs for IPOs

Public Speaking, SEO BLOG /

I recently heard from the marketing director at a pre-IPO company. “The CEO can’t tell our company story,” she said. The CEO is visionary, passionate and competent, but he’s not skilled in the art of communication and public speaking. Fortunately, there are some easy fixes.  Communication skills are critical for the success of an IPO roadshow, when founders sell their ideas to […]

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How Startup CEOs Can Provide Real Company Culture, Not Just Craft Beer

SEO BLOG, Startup /

As a startup, raising capital and pitching your investors can become your sole focus as it’s the most important part of getting your company off the ground. But now that your fundraising is complete and you’ve begun hiring kick-ass people to join your team, it’s time to think about the culture you’d like to instil

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Senate Judiciary Committee asks CEOs of Facebook, Google, Twitter to testify on privacy

Channel: Martech: Analytics & Data, Facebook: Legal, Google, Google: Legal, Legal: Privacy, Mobile Marketing, SEO BLOG, Twitter: Legal /

And now the hearings. Earlier today, the Senate Judiciary Committee announced that it’s seeking testimony from Facebook, Google and Twitter executives on data privacy issues, triggered by the Cambridge Analytica data-mining controversy, which, as far as we know, has nothing to do with Google or Twitter. Facebook CEO Mark Zuckerberg said this past weekend that

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The 5 Most Important Digital Marketing Metrics for CEOs

Digital Marketing, SEO BLOG /

PhotoMIX-Company / Pixabay Before the advent of big data, marketing functions were largely focused on creating brand awareness through mass-market promotional efforts. Usually, these campaigns would be directed by gut instinct rather than any sort of quantitative analysis. As a result, it was often impossible to derive any insight into the sales growth they brought

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Research Shows High-Performing CEOs Boost Growth By Doing These 5 Things

Lead, SEO BLOG /

Is the current business environment good for revenue growth? A lot of CEOs from small and midsize businesses (SMBs) think so. In the latest Vistage CEO Confidence Index survey, a whopping 83 percent of SMB CEOs said that they expected their company’s revenues to increase in 2018. Another 13 percent predicted that this year’s revenues would be

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Successful CEOs Use These 5 Hacks to Always Stay Productive

productivity, SEO BLOG /

It’s no secret that startups are hard. To be successful, it can require unending mental and physical energy, superhuman patience, and a massive demand on the most important resource of all: your time. It’s no surprise, then, that I hear many professionals say that they are always too busy, continuously stressed, and living with the

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