Cameron Kinloch. (Bulletproof Photo) Nutrition company Bulletproof 360, the maker of Bulletproof Coffee, hired Cameron Kinloch as chief financial officer. The move comes as Bulletproof gears up for a massive expansion that will bring its food and beverage line to more than 20,000 new stores across the U.S. Kinloch was most recently SVP of finance […]
“Our view is that the commercialization of autonomous driving for passenger vehicles will probably take a bit longer than people would think,” says Richard Zhang, CFO of Full Truck Alliance. “We think the commercialization of autonomous driving for trucks will probably take place a lot sooner than it will take place in the passenger car
Autonomous Driving for Trucks Will Happen First, Says Full Truck Alliance CFO Read More »
You’ve decided you need to bring on a part-time CFO to help you out a bit. Since hiring a part-time CEO is a bit different than bringing on someone full time, how do you know what key traits to look out for in a candidate and how can this person help your company? To find
How to Hire a Part-Time CFO to Take Your Business to the Next Level Read More »
Twitter CFO Ned Segal says that Twitter’s work over the last couple of years designed to improve advertiser ROI and success on the platform is starting to resonate with advertisers. Twitter CFO Ned Segal recently discussed Twitter’s advertising initiatives, how they are dealing with suspicious accounts and how they are working to improve the health
Twitter CFO on How Their Strategy of Increasing ROI for Advertisers is Paying Off Read More »
Does it feel like presenting your marketing budget to the CFO is like pulling teeth? Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? If you want a less painful budgeting process, my best piece of advice is to build a budget that your CFO will understand
How To Write a Marketing Budget Your CFO Will Enthusiastically Support Read More »
What is the most common reason start-ups die? They run out of cash. In a steady, predictable business, it may seem like a simple thing to create a financial plan and stick to it. But start-ups are neither steady nor predictable. They operate in a constant state of flux. The last thing you want as
The 1 Thing to Do If You Want to Grow Your Startup Quickly: Hire a CFO Read More »
Marketing and finance are entirely different disciplines, so it’s no surprise that the CFO and the marketing team have an often contentious relationship. To the CFO, the marketing budget seems poorly planned and out of control; to the marketer, the budget is an unwelcome constraint on creativity. If marketing and finance are going to learn
Marketing Budgets: Getting Your CFO to Pay for Your Creativity Read More »
