challenge

Getting Inbox Attention is the Biggest Challenge for Email Marketers

The 2019 State of Email Marketing report reveals email is the most effective and widely used marketing channel available today. However, getting inbox attention still remains the biggest challenge for an email marketing campaign. The report says 45% of its respondents find the competition for attention in the inbox a challenge. Considering 293.6 billion emails […]

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The Challenge of Teaching News Literacy

Today on the podcast we’re talking about news literacy, and the challenge of teaching students to navigate the relentless flow of information they get through social media and websites and YouTube and … podcasts. What are the stakes of making sure the next generation can sort fact from propaganda or spin? Here’s how a 10th

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The E-Commerce Challenge for Small Distributors | 2019-08-28

At the recent MDM Digital Distributor Summit, the speakers laid out a compelling case for digitalization, demonstrating a steady buyer migration toward e-commerce and the use of digital tools. However, a quick analysis of small distributors’ ability to meet this growing demand was troubling. Today, only 13% of small distributors ($10-$50 million in sales) have

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