Challenger

New Amazon challenger ensures consistent product descriptions

E-commerce platform Verishop supports curation and discovery with product information management (PIM). Launched in June 2019 as a millennial- and Gen Z-friendly alternative to Amazon, Verishop provides products it directly purchases from what it calls handpicked, “verified and curated” brands in the women’s and men’s apparel and accessories, home, and beauty categories.  Verishop also offers …

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A New ‘Taco Tuesday’ Trademark Challenger Approaches: LeBron James

from the bad-defense dept As we’ve previously discussed, restaurant chain Taco John’s has waged at least a decades-long war to try to pretend that its trademarked term, “Taco Tuesday,” hasn’t become generic. How the chain ever got what sure looks to be a purely descriptive trademark is anyone’s guess, but armed with its trademark the …

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What makes a challenger brand? (Four key characteristics) – Econsultancy

A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset. According to The Challenger Project, these brands are “less about business enmity, and more about an often mission-driven desire to progress the category in some way …

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Global Neo and Challenger Bank Market Trend 2019 – Atom Bank, Movencorp, Simple Finance Technology, BPCE

Global Neo and Challenger Bank Market Size, Status and Forecast 2018-2025 is a professional and in-depth research report on the world’s major regional market conditions, focusing on the main regions and the main countries. The report has been intended to provide comprehensive analysis of global market sizing, covering markets, forecasting and industry intelligence where advanced …

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Gamification: here comes a new challenger

Over the past few years, marketing segmentation has come on leaps and bounds, whether it’s building separate social audience clusters or sites adapting user journeys based on behavior. But, despite these ongoing improvements to content personalization, there’s still so often something missing… a hook or perhaps a different perspective altogether. In this article, we’ll look …

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4 Lessons Big Brands Can Learn from Successful Challenger Brands

For years, legacy Fortune 500 brands have monopolized product categories, controlled distribution and outspent aggressors in advertising. Today, the tables are starting to turn as direct-to-consumer websites, affordable shipping, and data are arming challenger brands to move into previously monopolized markets. While legacy brands are locked into traditional business models or struggle to get ahead …

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How Challenger Brands are Succeeding in Marketing

There’s something about an underdog that we all love. Whether rooting for the fictional Rocky Balboa or real-life brick-and-mortar store that’s battling against a big-dog corporation, we often throw our allegiance behind an unexpected victor. It’s psychological. And that’s what challenger brands have found when trying to win over a consumer’s heart. Challengers take pride …

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Seo Hee Ham set to defend Road FC belt against former Invicta title challenger

After two years plying her trade against much bigger opponents in the UFC, Seo Hee Ham dropped back to a more natural weight class last June. No longer dealing with a significant size and strength disadvantage, the 5-foot-2 fighter shined as she took home the Road FC atomweight title with a TKO victory in front …

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Facebook’s Testing its New Group Video Chat App, a Challenger for Houseparty

The popularity of group live-streaming is on the rise, with Houseparty, from the makers of Meerkat, now at 20 million users, and leading the charge. That’s caught the attention of Facebook, which, instead of letting Houseparty gain significant traction and become a problem (ala Snapchat) is looking to fend off potential competition by developing their own …

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Google Search Volume of Major Brands vs. Challenger Brands

How much more are major, established brands searched on Google compared with smaller, challenger brands? SLANT examined Google search trend data for 20 categories in the United States and compared average US search volume for hot emerging brands with market leaders in each category. For example, in the fast casual burger category, McDonald’s receives 11.1 …

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