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The evolution of the marketing technologist: How martech roles have changed during the last 5 years

Five years ago, marketing technologist roles were, arguably, in their infancy. At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Adobe hadn’t bought Magento or Marketo and LinkedIn hadn’t yet joined the

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Why the University of Arizona changed its abbreviation for SEO

Why the University of Arizona changed its abbreviation for SEO

To bolster its SEO, the University of Arizona has changed its abbreviation from “UA” to “UArizona,” AP News reported last week. The southern Arizona university appears below Under Armour, United Airlines as well as another educational institution, the University of Alabama, for the query “UA.” The case for “UArizona.” Ranking first for your business’ name

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How the Co-founder of Kickstarter Changed Startup Funding Forever

One of the most impactful startups of this generation for entrepreneurs has been Kickstarter. It changed how their new companies and products got funded forever. On The Small Business Radio Show this week, Yancey Strickler who is the cofounder and former CEO of Kickstarter, the mission-driven global Public Benefit Company that helped pioneer crowdsourcing. He

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How Dixons Carphone changed its culture around digital transformation – Econsultancy

Imagine this scenario: you have just joined a major retail brand in a brand new role with the goal of leading a digital transformation across the business. The retailer has 950 stores, 771 store visits per minute and 42,000 employees; makes more than 13,600 deliveries per day; and receives 22 website visits per second. Where

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6 Smart Technologies That Have Changed The Interior Design Industry

Technology has changed practically every aspect of our lives. From the way we shop to the way we bank, technological developments have revolutionized the way in which we live and work.  One sector which has seen a particular shift thanks to technology is interior design. Here, we’ll look at the best interior design technologies that

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