The ability to manipulate and control the temperature and climatic conditions has been, by far, one of the greatest inventions by mankind. The air conditioning is as close to manipulating the weather and temperature human beings could come to and this complex sounding machine actually has roots in simplicity. From manually powered air conditioning to […]
How Industrial and Commercial Cooling has Changed over the Years Read More »
Working in an industry is the perfect way to learn what you need to know before starting a business. That’s exactly what the founder of International Van Lines did before jumping into entrepreneurship. He realized that there were plenty of issues with the moving and logistics industry. So he decided to solve them. Read about
How One Founder Changed His Industry with International Van Lines Read More »
Articles that contain “original reporting” will be elevated in Google LLC’s search rankings from now on, the company announced Thursday. The change should be good news for journalists, with Google saying its team of human reviewers will also scan the deluge of stories in an attempt to find good journalism among more dubious articles. “An
Google has changed its algorithm to boost original reporting Read More »
You want your business to get found when people are looking for it, or for the things you offer. Search engine optimization (SEO) has evolved tremendously since the days of Ask Jeeves, AOL portals, and Alta Vista. Google has obviously become the juggernaut – it’s even a verb in conversation – and the sheer number
Google has published New Quality Raters Guidelines. It contains significant changes to the Your Money or Your Life section as well as new areas of focus. The following tracks the changes and how they may influence SEO trends. Quality Raters Guidelines are Not Algorithm Hints Let’s get this out of the way. Many people look
Quality Raters Guidelines Update – This is What Changed Read More »
What are the most important Google ranking factors for SEO? Look up this question (on Google, naturally) and you’ll find a wide array of different articles each claiming to have THE definitive answer on what you need to pay attention to in order to rank highly in search. Among these articles, each penned by knowledgeable
In the 36 years I’ve worked in the retail car industry, one of the most profound advancements during that time has happened within marketing and advertising. In the 1980s, newspapers, radio and TV ruled the day in our industry. Printed materials (flyers, brochures, direct-mail) were also a big part of how dealers communicated with customers
Digital Marketing has Changed how Dealers Connect with Customers – WHEELS.ca Read More »
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: 1. Subject Lines Need to Work with Preview Text Everyone knows that subject lines are super important. That’s why they’re
From the Fourth Amendment to discriminatory traffic stops Listen on Apple Podcasts • Spotify • Soundcloud In popular culture the car is seen as a symbol of freedom. But as Sarah Seo ’02 *16 writes, driving a car is also “the most policed aspect of everyday life.” Seo, a legal historian and the author of Policing the Open Road: How Cars Transformed
PAWcast: Sarah Seo ’02 *16 on How Cars Changed Constitutional Law Read More »
The Cambridge Analytica scandal showed the world that Facebook was willing to sacrifice its users’ privacy for commercial gain. Since the story broke in March 2018, trust in the world’s largest social network has been slow to return. According to a recent survey by The Manifest, nearly half of social media users view Facebook more
How Cambridge Analytica Changed How Businesses Monitor Social Media Read More »
