Product reviews can play an important role in ecommerce. Almost nine out of 10 shoppers read product reviews, and many studies over many years have shown that reviews help shoppers to make online buying decisions. To discuss ecommerce reviews, I recently spoke with Paul Kirwin, C.E.O. and founder of Channel Signal, a product review monitoring […]
Channel Signal C.E.O. on Product Review Analytics Read More »
Chart of the day: Most customers have to contact companies twice to get a resolution to a customer service problem Research by maru/edr has found that almost 8 in 10 customers contact companies by one method (such as online chat) and then by another (such as by phone) – customers feel they need to use multiple
Your customers are using more than one service channel to get a resolution Read More »
Twitter gives brands the opportunity to reach niche audiences through video As video continues to take over social media as the preferred mode of content and live streaming has grown rapidly over the past year as a key part of many leading brands marketing strategies. Video allows for a new dimension of real-time engagement, giving your
A new publisher, a new tech platform, or a new marketing channel is being launched daily. People are constantly developing new social networks, content sites, and other ad-supported ventures. One result is some fear of missing out (FOMO) among marketers: Rather than remember and stick to the basics, they jump into shiny-new marketing and advertising
4 Steps to Resisting Shiny-New Marketing Channel Syndrome and FOMO Read More »
Jonas Ellison spent the last year growing an audience on Medium.com, and it worked… accidentally. On the show today you’re going to hear tangible tips about Medium.com, which will help you decide if you should use this growing platform to grow an audience. There are some new features on Medium that make both Corbett and
Tips On Using Medium as a Blogging Channel to Grow An Audience (FS217) Read More »
Jennifer Watson began her career as an on-camera meteorologist in Mississippi and Alabama, where she also helped manage both stations’ social media channels and weather blogs. Taking a job as a social media specialist with Atlanta-based The Weather Channel was a natural transition for her. “The Weather Channel is a dream job for a weather
