Matthew is Mintel Trends Regional Director, Asia-Pacific. He and his team provide insights and analysis on the latest market developments and consumer trends across the region. April 27th, 2020April 27th, 2020 With many parts of the world thrown into turmoil, brands are wondering how they should position themselves with consumers in light of the COVID-19 […]
Navigating the chaos of COVID-19 with consumer trends Read More »
Monday 23 March 2020, 7:00 am Technological breakthroughs have allowed for easier and more efficient means of gathering data for market researchers. From online in-depth interviews and focus group discussions to market research online communities and mobile ethnography – it has certainly become more convenient to conduct market research anywhere in the world. However, while
Manage the Overwhelming Chaos of Qualitative Research Data Read More »
We have two choices: We can buy into the stress, the noise and the craziness and make it even more chaotic. That’s certainly how it spreads. It feels like the right thing to do–to join in on the anxiety. But it’s not. In fact, the anxiety doesn’t help anyone, and probably makes it harder for
In 2016, I was teaching third grade. One of our initiatives was to include STEM activities in our science lessons. I began with a simple project designing balloon-powered cars, but what started as a promising process quickly went south. Balloons weren’t inflating and cars weren’t moving. After looking around at my students, I realized the
Group Work Is Hard for Quiet Kids. Structured Collaboration Cuts Through the Chaos. Read More »
(This September 27 story corrects name of Pathao Chief Executive to Hassan M. Elius, not Hassan Melius, in paragraphs 6, 7.) FILE PHOTO: Vehicles are seen stuck in a heavy traffic after office hours during Ramadan in Dhaka July 7, 2014. REUTERS/Andrew Biraj By Rafiqur Rahman DHAKA (Reuters) – Ride-sharing motorbike services are surging in
Motorbike ride sharing alleviates Dhaka traffic chaos Read More »
Hope Cochran, far right, in a family portrait with her husband and three kids. (Photo courtesy of Hope Cochran) Sure, you can look at Hope Cochran‘s LinkedIn page and follow her path through Stanford University degrees in economics and music, tracing her professional journey through successful startups, multiple gigs as chief financial officer and ultimately
It’s the middle of an all-hands meeting; the newly appointed chief marketing officer at Autodesk said: “Dusty’s going to fix the content problem.” Dusty? Dusty DiMercurio, the director of content marketing and social media at Autodesk, and the hero of this story, asked himself, “Hmm, I wonder what that means to her?” Dusty shared the
Organizational Silos? How to Battle Content Chaos and Win Read More »
If your summer garden is growing off the charts, you probably have tactics and plans to gather all the vegetables, herbs, and fruits before they go bad and keep things under control. So how can companies stay organized when they’re growing faster than your radishes? The economy is growing and prospering, which allows many companies
Mastering the Chaos of Growth with Fixed Asset Management Read More »
Let’s take a look into the design of our neo-consumer e-commerce culture: this whole new frontier of click-driven ad space, social media marketing and one-product startups signaling through socially conscious business models and environmentally friendly materials, pedaling ideas and imagery — some of it failing and a lot of it working out really well. We’re
Overcoming A Brand Identity Crisis In The World Of Corporate Chaos Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The Atlantic magazine has a rich and storied history, having been founded by the likes of Ralph Waldo Emerson, Harriet Beecher Stowe, and Henry Wadsworth Longfellow; it was first published as The Atlantic Monthly, back in 1857. Flash-forward 150 years
