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Fortnite Chapter 2 hype builds as Epic shuts it down

Developer Epic Games is using a classic strategy to build up excitement for Fortnite Chapter 2. The studio is hoping that the absence of its free-to-play battle royale shooter will make players’ hearts grow fonder. And it seems like it’s working. Fans are engaging with the mystery of why they cannot play Fortnite. It is …

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American Marketing Association’s Atlanta Chapter Announces the 2019 AMY Awards Winners and 2019 Lifetime Achievement Award Winner, 2019 Marketing for Good Winner, 2019 Rising Star Winner, and the 2019 Marketer of the Year Winner

AMA Atlanta Marketer of the Year Danica Kombol Danica Kombol, CEO, Everywhere Agency, accepts the AMA Atlanta Marketer of the Year award at the AMY’s Awards Atlanta Marketing Association – Atlanta Chapter AMA Atlanta 2019 Lifetime Achievement Award, Jennifer Dorian Jennifer Dorian, Executive VP and General Manager, Turner Classic Movies accepts the 2019 Lifetime Achievement …

American Marketing Association’s Atlanta Chapter Announces the 2019 AMY Awards Winners and 2019 Lifetime Achievement Award Winner, 2019 Marketing for Good Winner, 2019 Rising Star Winner, and the 2019 Marketer of the Year Winner Read More »

American Marketing Association’s Atlanta Chapter Announces the 2019 Amy Awards Finalists

ATLANTA, March 05, 2019 (GLOBE NEWSWIRE) — American Marketing Association Atlanta chapter names more than 60 finalists for the 2019 Atlanta Marketer of the Year (AMY) Awards. The AMY Awards recognize companies and individuals who’ve crafted creative campaigns and innovative strategies to achieve results. Winners receive an AMY Award Red Pencil symbolizing the creative process …

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Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Posted by BritneyMuller It’s finally here, for your review and feedback: Chapter 7 of the new Beginner’s Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, …

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Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed

Average Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search advertising has evolved, what used to be a primary metric for making optimization decisions has lost its usefulness and so Google has announced that it will disappear later this year. This means …

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