Characteristics

The key characteristics of an effective Go-to-Market plan

marketing plan, Marketing Strategy / Good To SEO

Three Go-to-Market models to help you strategize, plan and deliver Business and marketing strategy is an essential component in the delivery of any successful product, service or promotional launch/campaign. We’ve written extensively at Smart Insights about the importance of defining a target audience, producing a clear value proposition and optimizing the right marketing mix; just […]

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What Are the Characteristics of High ROI Marketing Orgs?

b2b, marketing metrics / Good To SEO

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? Do they

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5 key characteristics that enable companies to cultivate customer advocates

Channel: CMO Zone / Good To SEO

Most articles about driving customer advocacy focus on how to run successful advocacy initiatives or influencer marketing programs. This is not one of those articles. Those are important topics, for sure, and I’m saving my thoughts on them for a future post. What I want to do right now is make the point that customer

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9 Characteristics of an Awesome FAQ Page

Small Business Advice / Good To SEO

Your FAQ exists for one purpose: to stand in for the human who would be present and available if your website was a brick-and-mortar shop. When done well, it clarifies concepts, dispels confusion, addresses concerns, reduces frustration, and — perhaps most importantly — removes your prospects’ obstacles to conversion. Ultimately, it means you’re fielding fewer calls and responding to fewer

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5 Characteristics of High Performance Culture

Management, Sponsored / Good To SEO

It’s no secret that motivation is important to doing good work. “Company culture” has become a popular term among corporate leaders; more and more companies are focusing on creating a culture that fosters motivation in their workforce. This is more than a simple fad: According to the Harvard Business Review (HBR), “Why we work determines how

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Mandatory Characteristics for Making Money Online

make money online, SEO BLOG / Good To SEO

Mandatory Characteristics for Making Money Online What does it take to be a successful Internet entrepreneur, let alone a self-described dot com mogul? Even if you don’t have the bold ambition to earn a six-figure monthly income like John, even if you’d be terribly pleased to earn a comfortable middle-class living with your online endeavors,

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7 Key Characteristics of a Human Brand

SEO BLOG / Good To SEO

What makes you human? Welling up when you watch a video of otters holding hands for the 456th time? Feeling your blood pressure rise when someone cuts in front of you in the supermarket queue? Saving that last cupcake for your partner… then failing miserably and scoffing it anyway? Hey, I know you too well. We’re

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3 Must-Have Characteristics of Successful Startup Founders

SEO BLOG, Startup / Good To SEO

When my co-founder and I incorporated our company, we didn’t have world domination on our minds. We simply wanted to solve a problem that we saw as a major barrier in the shipping and logistics industry–it’s tough for companies of all sizes to compete with giants for market share. Even PwC has pointed out that

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Common Characteristics of Highly Shared Infographics

SEO BLOG / Good To SEO

Infographics that garner an above average number of shares on social media tend to come from high-quality domains, tend to be around 600 pixels wide, and tend to have succinct titles, according to recent research from Growista. The report was based on an analysis of the performance of 1,000 infographics. The researchers examined the number

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How Millennials Shop: Characteristics and Influences

SEO BLOG / Good To SEO

What have Millennials been up to lately? Brands are eager to know, and agency Internet Marketing Inc. has released an infographic that helps companies keep up with Millennial trends. First, who are the roughly 80 million Millennials in the US? The infographic defines them as people born between the years 1980 and 2000, and it says they

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