Chasing

The field of natural language processing is chasing the wrong goal

The field of natural language processing is chasing the wrong goal

At a typical annual meeting of the Association for Computational Linguistics (ACL), the program is a parade of titles like “A Structured Variational Autoencoder for Contextual Morphological Inflection.” The same technical flavor permeates the papers, the research talks, and many hallway chats. At this year’s conference in July, though, something felt different—and it wasn’t just …

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Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions

I stopped by the Brado offices right near Busch Stadium in St. Louis to sit down with the man who has the @SEO Twitter handle, A.J. Ghergich. The conversation was one of the more thought provoking conversations I had with an SEO in a while. In this interview, we talked about a number of things …

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How to Find More Qualified Sales Prospects and Stop Chasing Your Tail

Not all sales prospects are created equal, and the better you’re able to quickly spot the differences, your prospecting and sales efforts will become more efficient and pay greater dividends. Tuesdays with Chad A series inspired by my regular attendance at Sandler Training Sales Mastery, lead by Chad Stenzel in Norfolk, Virginia. Salespeople can be …

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Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features

A look at video, dynamic product and dynamic data extensions in Microsoft Advertising shared at Microsoft Advertising Partner Summit Tuesday. The ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an accelerated push to develop and release product differentiators …

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Why Chasing Trends on Social Media Won’t Move the Needle

As a marketing professional, your biggest concern is reaching your audience. The dream is for millions of people to like, share, and comment on a post you cooked up for your organization. In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. Unfortunately, …

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