Chasm

Survey: Chasm exists between brands and consumers on data privacy

Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between enterprise marketers and consumers on the subject. Consumers in the US and Europe are increasingly concerned about how their data are being …

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Successfully Crossing the Chasm; or Why Your B2B Business is Failing

This transcript has been edited for length. To get the full measure, listen to the podcast. Nathan Isaacs: Michael, can you tell us more about yourself and the Chasm Institute? Michael Eckhardt: I’ve been the managing director at Chasm Institute now for the last 12 years. My co-managing director, Mark Cavender and I have worked …

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