eBooks and audiobooks are now consumed in their droves, and yet they remain a mere alternative to the traditional paper or hardback book. And when it comes to marketing, apart from a few juggernauts like J.K Rowling (more on her later), not many authors receive the investment or resources needed for large scale digital or […]
Will the chatbot novel become a new trend for book publishers? Read More »
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Marketing Day: Video ads, Snap exec team and Chatbot guidelines Read More »
At the Festival of Marketing 2018, Jon Davies, head of digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans. Let’s look at some of what Davies shared with the audience. First some stats TOBi is delivering: conversion
Vodafone’s chatbot is delivering double the conversion rate of its website Read More »
Once you've decided to use a chatbot, you then need to make sure your audience is aware that it exists. Here are some tips on how to promote your bot. Source link
5 Ways to Promote Your Facebook Messenger Chatbot Read More »
Pretty soon chat marketing is going to be like email. Everywhere. You could be building marketing chatbots since before they were a thing. And getting unprecedented ROI for being a first-adopter. Ready to get started? Here’s how to build a chatbot for Facebook Messenger — the mobile app used by over a billion — in
How to Create a Chatbot for Facebook Messenger in 5 Minutes Read More »
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34 Chat Templates for Only $187 – Chatbot Dojo Read More »
You’ve probably heard it a thousand times: email is the online marketing channel with the highest ROI. And, although no one denies its power, email is currently facing the challenge of a new entrant: Facebook chatbots. Facebook Messenger chatbots are AI-powered communication programs that let you automate your customer responses without the intervention of a human.
How to Build a Facebook Chatbot Marketing Funnel Read More »
Andrew Warner spends a lot of time on Facebook Messenger, but his business hasn’t exactly suffered. In fact, it’s booming! Because Andrew isn’t whiling away the hours: He’s refining the use of chatbots to help companies reach potential customers and nurture them through conversion. Andrew’s early involvement with two chat-messaging-platform companies inspired him to build
Why Your Company Needs a Chatbot and How to Get One Read More »
A few weeks ago, I got a disturbing message from Google notifying me that thousands of my client’s ads were down due to “Malicious Content.” As any good Account Manager would, I called Google using my stern, don’t-be-passive-aggressive-but-get-results-voice to uncover the issue and figure out what hoops I had to jump through to get the
Drift Chatbot Expectations & Marketing Ideas for PPC Read More »
Most likely you have already interacted with an online chatbot or automated phone system for getting product information or resolving a support issue. The majority of these systems use artificial intelligence (AI) technologies to understand your questions and predict what you are looking for to provide you with accurate and useful information in a user-friendly
