With entrepreneurs scrambling to digitize their operations in an effort to appeal to modern consumer mindsets, more and more companies are coming to rely on chatbots in order to optimize the customer experience. Despite the impressive rate of growth that chatbots have enjoyed since their earliest days, however, many businesses are still unfamiliar with how […]
How Chatbots Can Elevate Your Customer Experience Read More »
Ever since social media changed the paradigm of digital marketing and advertising, marketers have learned to set their sights on the next big trend. Over the next few years, it’s predicted that one of the main disruptors in social media and instant messaging will be chatbots. What Is a Chatbot? Chatbots are online or offline
4 Amazing Reasons Why Small Businesses Should Be Using Chatbots Read More »
On Monday, IBM debuted Watson Ads Builder, a self-service conversational ads platform developed specifically for marketers. The new software seeks to enable digital marketers to deliver highly personalized, one-to-one interactions with consumers through display ads. “Consumer expectations are shifting, and people expect the ability to communicate with brands on demand,” said Jeremy Hlavacek, Head of Revenue
IBM brings AI-enabled chatbots to display ads with Watson Ads Builder Read More »
If you’ve ever received a notice of package delivery via Facebook Messenger or resolved a technical issue with your cell phone via online chat, you’ll know that messaging, chat, and real-time communication are already huge trends in the way that B2C companies communicate with customers, and, in turn, the way that consumers prefer to communicate
Is it Time to Add Chatbots to Your Demand Generation Engine? Read More »
Have you considered the potential of chatbots in your digital marketing process? Check out this infographic which looks at the growth of chatbot use. Source link
Chatbots are the Future of Digital Marketing [Infographic] Read More »
As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots will nearly double annually, reaching $112 billion by 2023, the study says. And retailers will see an increase in savings, thanks to
Chatbots could drive $112 billion in retail sales by 2023 Read More »
Shoppers increasingly prefer live chat for sales and support queries. But live chat requires staffing, which is often beyond the reach of small businesses. Automated chatbots can help. Live chat is a proven way to close online sales and provide post-order support. Shoppers are frustrated over telephone wait times, phone-tree menus, and outsourced support. Online
Using Facebook Messenger Chatbots to Support Live Chat Read More »
Chatbots and AI interview with researcher and CTO Avi Ben Ezra As the chatbot revolution spreads into Europe, many companies now manage their multi-channel communications with sophisticated chatbots that are no less efficient than the average human operator. Countries like France, Italy, Spain, UK and Germany now see banks, governments and utility companies increasingly rely
Chatbots and AI interview with researcher and CTO Avi Ben Ezra Read More »
The modern buyer is fueled by speedy access to products and services, lightning fast responses to questions and low-friction website interactions. They also love personalized experiences. Let’s call them the “Fast and the Curious.” A study from insidesales.com and the Harvard Business Review found that if you wait 5 minutes to respond after a lead initially
The Fast & The Curious: how chatbots meet modern buying demands Read More »
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source
