“The show must go on,” but until when, exactly? What do you do when a calamity or crisis turns your conference, training course, or event upside down? Do you continue, cancel, reschedule? That’s the situation I find myself in: In two weeks, I have a conference on my agenda with international guests. How do we […]
Coronavirus and Your Marketing Event: A 14-Item Checklist : MarketingProfs Article Read More »
Having a law firm website is an essential asset to the firm. It can improve and maintain a perfect reputation, which is needed by clients. After hours and days of consistent programming, designing, and drafting of voluminous content, your law firm website is now ready for launch. It is, however, very crucial that you carry
Great user interaction (UI) is built on frictionless UX, and online forms that marketers use tend to stand in the way of that, hurting signups and conversions. Prefill functionalities and conditional logic go a long way toward eliminating friction for users, most of whom simply do not have the time or patience or inclination to
Good content developers have learned to write both for people and search engines, using solid data to reach their audiences. But search engines have gotten a lot smarter. They’ve moved beyond individual keywords—they’ve learned to understand context. But writers still need to understand and deploy sound search engine optimization (SEO) principles. Apply this SEO checklist
So you’ve decided you’re ready to take your marketing to the next level by investing in a marketing automation tool — congrats!
![Email Campaign Preflight Checklist [With Infographic]](https://www.goodtoseo.com/wp-content/uploads/2020/01/Email-Campaign-Preflight-Checklist-With-Infographic-802x1024.jpg)
Article first published February 2017, updated January 2020 Email send fear is real, especially for marketers. Balancing quality content with a professional email format can be challenging. Unfortunately, this means email errors may occur, even with seasoned professionals in the mix. To reduce email errors, we’ve created an email campaign preflight checklist you can save,
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So you’ve come up with a great idea for a new project – it could be a mini course, an e-book or even a new website – and you know how to build it. Well, let me break it to you: your job is not done when you build it. Your journey has just started. And it
An Actionable Checklist to Prepare to Launch a New Marketing Project Read More »
Now we move to the more topical elements that you’re probably already aware of — how to improve ranking from a technical SEO standpoint. Getting your pages to rank involves some of the on-page and off-page elements that we mentioned before but from a technical lens.
It is almost upon us. The Black Friday and holiday shopping rush. There are the obvious ways online retailers prepare, such as creating new offers, developing ad creative and launching Black Friday landing pages. In and around all the inventory, discounts and promos, have you taken the time to make sure you’re delivering a seamless
While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. Clickability Checklist Use structured data. Win SERP
