Instagram Checkout was first released in 2019 to just a handful of mega-brands in the US and after a year of beta testing, we could soon start to see it in our feeds worldwide! The Checkout feature allows users to make a purchase without ever leaving the Instagram app — creating a streamlined, 2-tap process […]
Facebook reported another record quarter on Wednesday but warned that privacy regulations will limit ad targeting capabilities and slow the future revenue growth. The company announced $21.1 billion in revenues for the fourth quarter of 2019, a 25% increase year-over-year. Advertising, which continues to account for nearly all of Facebook’s revenue, reached $20.7 billion, also
Facebook warns of targeting limitations, says Checkout will take time Read More »
For many retailers, a mobile point-of-sale (mPOS) system will not replace the traditional POS counter. The mPOS model works for a retail store such as Apple because it is selling only one or two small items and emailing most receipts. But that process is not always realistic for a clothing retailer who uses the checkout
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Monica Pissanos – April 29, 2019 Instagram recently announced its newest feature for ecommerce brands: In-app Checkout. This feature allows users to buy products directly within the app without having to leave the app and visit the brand’s website. For brands that have the Checkout feature enabled, users will see the option to “Checkout on
NEW YORK–(BUSINESS WIRE)–Oct 16, 2019– Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, today announced the launch of Bluecore Site™. Now, retailers are able to provide an individualized and consistent experience for consumers, moving beyond isolated website optimization to create a seamless partnership
NEW YORK–(BUSINESS WIRE)–Oct 16, 2019– Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, today announced the launch of Bluecore Site™. Now, retailers are able to provide an individualized and consistent experience for consumers, moving beyond isolated website optimization to create a seamless partnership
Facebook announced Monday it is testing two new ad features: an in-app checkout experience for dynamic ads running in the Facebook News Feed and the ability to turn organic shopping posts on Instagram into an ad via Ads Manager. “These new ads are based on the ways people currently like to discover and purchase products
The number of hurdles standing between online shoppers and completing transactions is dwindling. The path to purchase is getting smoother as retailers move toward frictionless ecommerce. Gone are the days where shoppers must visit an ecommerce website to buy a product, especially if they originally spot the product on a social media platform. Nowadays, social
Instagram Checkout and the Move Toward Frictionless eCommerce Read More »
Obtaining shoppers’ contact information is valuable for ecommerce businesses. It helps to introduce new products and promote existing ones, among other benefits. But consumers are reluctant to provide their email address, or name, or phone number. There are ways, though, to streamline the process to entice visitors to complete those dreaded online forms. How to
How to Get More Form Submissions, Even on Checkout Pages Read More »
