Heidi Cohen Interviews Josh Steimle Chief Marketing Officers at Work Q: What’s your best piece of advice for readers looking to improve their marketing? Get empathy. The CMOs I interviewed in my book “get” their customers in a visceral way that allows them to create marketing campaigns that could never come from a focus group, market […]
Chief Marketing Officers at Work – Book Interview Read More »
I am tired. I have a run around NYC in about an hour. At 11:51 AM, EST, I have published my post for the day. I also wrote and published a travel-themed page on Blogging From Paradise. I checked my email and responded. I checked my social media sites. I did live broadcasts on Periscope
1 Chief Factor in Becoming a Pro Blogger for the Long Haul Read More »
Alex Osterwalder, Swiss business theorist and author of Business Model Canvas, recently tweeted–a business idea needs three legs to stand*. The 3 legs are technology for feasibility, design for desirability and business for viability. I re-tweeted that this is one reason why companies need a Chief Design Officer (CDO) to which someone replied, you mean like Eric
Why 3M’s Chief Design Officer Thinks Design Is Jazz Read More »
What functions will a Chief Experimental Officer need to do to run hypothesis-driven experiments? When “growth hacking” first entered the scene, it provided a fresh, practical approach to marketing. Smart engineers coded innovative solutions that generated free viral shares. Stories about Dropbox’s storage rewards for sharing and Facebook’s famous growth team became models for companies everywhere. Eventually, though, too
Is a Chief Experiment Officer a good replacement for growth hacking? Read More »
The search for Uber’s new CEO is over: Dara Khosrowshahi, currently CEO of Expedia, landed the job. He beat out some high-profile executives, including HP CEO Meg Whitman and former Yahoo CEO Marissa Mayer. How much do we know about him? Though decidedly less of a household name than some of the other candidates for
Expedia Chief Dara Khosrowshahi Will Be Uber’s Next CEO. Here’s What We Know About Him Read More »
Researchers have discovered that consumers make different choices when they choose via different means. For instance, people ordering food through a tablet or by writing it down tend to make healthier choices. When they order verbally, they more often choose higher-calorie dishes. When selecting accessories for a car by swiping choices on a tablet, customers
Maritz’s first Chief Behavioral Officer is building on ‘nudges’ Read More »
