Ex-Cambridge Analytica psychologist goes into business with ex-Karmarama and Tug chiefs

A former Cambridge Analytica psychologist and two ad agency executives have joined forces to launch a consultancy dedicated to “measurably changing the behaviour of audiences”. Patrick Fagan, a psychologist and behavioural scientist, has co-founded Capuchin alongside Dan Thwaites, a former managing partner at Karmarama, and James Cragg, former managing director at digital performance marketing agency Tug.  Capuchin …

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