Some Minor Complications in the Chik-fil-A Story

I’ve written before about Chik-fil-A’s transition from its neat-and-tidy “Eat Mor Chikin” campaign to a more diffuse customer-focused approach. Though successful in some important respects, its new consumer value strategy has turned out to be something of a Pandora’s box, with the fast food behemoth unleashing a whirlwind of test campaigns upon us—everything from an …

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