Churn

How to Beat the Average Churn Rate for Subscription Service Enterprises

Free-Photos / Pixabay When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel their subscription every year. It’s a simple way to check out the health of your business, and see if you’re meeting your growth goals. And if you’re […]

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Churn Rate 101: The Science Of Predicting & Improving Your Customer Retention Rates

blog / Good To SEO

For some companies, churn is like cholesterol… A silent killer without any visible symptoms. Learn some quick and easy methods you can use to get a handle on your business’s churn rate. You may not even realize you have a problem until your new customer acquisition flatlines, and suddenly it becomes obvious that your current

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8 practical tips to reduce SaaS customer churn

Customer retention strategy, Marketing a Saas business, SEO BLOG / Good To SEO

Churn is a growth and revenue killer but it’s not something that occurs when the customer is abandoning you. It is a customer lifecycle problem, which should be tackled throughout your entire relationships with customers (and even before they start). In this post, we are going straight to the battlefield and explore low-cost, actionable ways

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21 Effective Customer Retention Strategies to Reduce Churn

Engagement, SEO BLOG / Good To SEO

Sometimes brands get so laser-focused on acquiring new customers that they overlook the value of the ones they already have. Here’s the deal, though: customer retention is significantly less expensive and ultimately easier than bringing new people into your funnel. Think about it. Once someone’s going through the motions to make a purchase, you’ve already

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Churn and Retention are the New Conversion and Should be Treated as Such

Interviews, SEO BLOG / Good To SEO

It’s been almost four years since I spoke with Adobe’s Kevin Lindsay about how companies focus the overwhelming majority of their marketing resources on customer acquisition activities vs. customer retention. And during this week’s Inbound Conference put on by HubSpot, it appears that this is still the case, according to Des Traynor, cofounder and Chief

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How to Use Customer Feedback Loops to Reduce Churn

branding, SEO BLOG / Good To SEO

Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have

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7 Simple But Powerful Ways to Lower SaaS Customer Churn

branding, SEO BLOG / Good To SEO

If you’re like most SaaS managers, you’re committed to running and growing your business. But to do that, you need to ensure you’re meeting the needs of your customers, and that includes reducing churn. With companies spending anywhere from 5-25 times more to acquire a customer than keep an existing one, reducing churn is a

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Identifying and Mitigating Churn With Kissmetrics

Academy, Keeping My Best Customers, SEO BLOG / Good To SEO

You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention rates by 5% increases profits by 25% to 95%. And increasing churn will eventually plateau any new customer growth. Sure, there are some basic things you can do that may help alleviate

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The Secret to Low Churn Rates (

b2b, Customer Marketing, SEO BLOG / Good To SEO

A little about me: I enjoy cooking, so I go grocery shopping once a week. I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. Fewer cashiers worked the registers. Lines swelled with dissatisfied patrons and I slowly realized I was

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