Cision

Marketing Day: Cision buys Falcon.io, Facebook Click-to-WhatsApp ads, retail in 2018

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Earned media platform Cision adds image tracking with ShareIQ purchase

A-From MTT, Channel: Martech: Analytics & Data, Google: Images / Good To SEO

Cision says its recently announced acquisition of Berlin-based visual content performance platform ShareIQ provides it with the technology to offer the first earned media platform that tracks visual as well as textual content. Previously, Cision’s platform tracked image performance for brands, based on text associated with the image via social media hashtags or written metadata.

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Marketing Day: MarTech Conference coming to Boston, Cision adds image tracking & more

Channel: CMO Zone, Marketing Day / Good To SEO

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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